Innovattia
Book a demo

RCS Business Messaging

Rich, verified, omnichannel messaging to connect with your users through the device's native channel.

See how it's delivered
3.2XMore than SMS
0%More sales
0%Open rate

RCS benefits. Your brand, inside the messaging app.

Trusted brandWith your name and logo
Rich mediaImages, videos and GIF animations
QR codesIdeal for tickets, tracking and redemptions
SecurityWith verified sender information
Smart actionsSuggestions for URLs, maps, calendar and dialing
Better metricsDelivery and read receipts from the device
Trusted brandWith your name and logo
Rich mediaImages, videos and GIF animations
QR codesIdeal for tickets, tracking and redemptions
SecurityWith verified sender information
Smart actionsSuggestions for URLs, maps, calendar and dialing
Better metricsDelivery and read receipts from the device

Built-in capabilities

Deep linkView mapsCalendarCall supportPayments

Three ways to use RCS, depending on what you need to solve

Conversational and agentic

  • Natural-language conversation
  • Queries your systems and takes action
  • Payments, appointments, and changes in the chat
  • Handoff to an advisor if needed

Ideal forSupport, self-service, and sales.

We create brand experiences with rich messaging.

RCS turns the messaging inbox into a conversion channel: images, video, product carousels and buttons that trigger a direct action, with your company's verified identity at the top.

Where to use RCS

Real examples from brands that already work with us.

Mass campaigns con RCS: on-screen example
Conversion

Mass campaigns

Promotions, offers and shopping experiences with images, carousels and buttons that guide your customer all the way to conversion.

Notifications con RCS: on-screen example
Transactional

Notifications

Clear, automated, branded transactional updates and personalized reminders.

Customer service and self-service con RCS: on-screen example
Support

Customer service and self-service

Schedule, reschedule or resolve requests by combining interactive messaging with automation.

All your communications, from a single platform

Our platform simplifies and brings all your communications together in one place. Create, send and measure your campaigns without switching tools.

Innovattia Platform

How each message reaches your customer

Your system sends the message, the Innovattia platform validates it and routes it to the carrier's network, and that network delivers it to your customer. The delivery confirmation returns to your system along the same path.

HTTPSRBM APIRCS networkMobile dataReturn confirmation

Your system

Your CRM, your app or a campaign triggers the send via API or from the console.

Security, compliance and certifications

We operate critical platforms under international standards for information security and payment data handling.

Seal PCI DSS

PCI DSS

Compliance with security standards for the secure handling of payment data.

Seal SOC 1 Type II

SOC 1 Type II

Audited internal controls over the processes that impact our clients' financial information.

Seal ISO 27001

ISO 27001

Information security management system based on international standards.

Seal CyberGRX

CyberGRX

We assess and manage third-party risk for a more secure supply chain.

Connected to our communication solutions

RCS runs on the same platform as the rest of our channels: a single integration, one dashboard for all your campaigns, and automatic fallback from one channel to another.

Push

Native notifications on Android and iOS

Explore Push SMS

Universal reach at the best cost

Explore SMS WhatsApp Business

The conversation that sells

Explore WhatsApp Business Mailing

Bulk email campaigns

Explore Mailing Voice & IVR

Voice alerts and menus

Explore Voice & IVR Flash

Notifications without opening any app

Explore Flash

Shall we put it to work in your business?

We respond within 24 business hours with a concrete proposal.

What is RCS Business Messaging?

RCS Business Messaging is rich messaging for businesses, delivered to Android's native messaging app. Your brand appears with its name, logo, and verified badge, and every message can include images, video, product carousels, QR codes, and buttons that open a link, a map, or the calendar, or start a call.

Who it's for

Brands that send SMS today and want more visual, measurable messages: banks and lenders that send payment notifications, retailers and e-commerce businesses with promotions and catalogs, mobile operators handling top-ups, and service companies that book appointments or resolve requests by message.

Benefits

  • Verified brand. Your name, logo, and verification badge appear at the top of every conversation.
  • Content that converts. Carousels, images, and action buttons take your customer straight to buying, paying, or booking.
  • Real metrics. Delivery and read receipts from the device, plus every click on your buttons.
  • Automatic SMS fallback. If the phone doesn't support RCS, the message is sent as an SMS.

Frequently asked questions about RCS

Which phones can receive RCS messages?

On Android devices with the Google Messages app and RCS enabled. If your customer's phone isn't compatible, the platform prepares the fallback to SMS so the message still gets through.

What's the difference between RCS and SMS?

SMS is plain text and reaches any phone. RCS adds a logo, verified sender, images, video, carousels, buttons, and read receipts. That's why they're used together: RCS for the experience and SMS as the fallback.

How is my brand verified?

Google verifies your company's identity in RCS Business Messaging (RBM) before sending is enabled. Once your brand is approved, your customers see your name, your logo, and the verification badge on every message.

How do I integrate RCS with my systems?

Via API over HTTPS with token authentication, from your CRM, your app, or your campaign platform. You can also create and schedule sends from the console, with no development needed.

What results can I measure?

Deliveries, reads, and clicks on each button, in real time. The data flows back to your system and shows up on the platform dashboard alongside the rest of your channels.