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WhatsApp Business

The conversation that sells: approved templates, catalog, and human or AI agents on Meta's official API.

See how it's delivered
VerifiedYour brand's official account
HybridBot with handoff to an advisor
MultimediaPDF, video, and catalog
0/7Always-on service

WhatsApp Business benefits. Where your customers already chat.

Official Meta APIDirect, verified connection
Business profileYour brand with name, logo, and description
Approved templatesMessages that start the conversation
CatalogProducts and prices right in the chat
Agents and AIBots that resolve and hand off to an advisor
NotificationsConfirmations, shipping updates, and reminders
Official Meta APIDirect, verified connection
Business profileYour brand with name, logo, and description
Approved templatesMessages that start the conversation
CatalogProducts and prices right in the chat
Agents and AIBots that resolve and hand off to an advisor
NotificationsConfirmations, shipping updates, and reminders

From notification to sale, in the same conversation.

WhatsApp Business brings notifications, sales, and support together in a single thread. Your customer asks, buys, and resolves issues without switching apps, and your team responds from a shared inbox.

  • Marketing, utility, and authentication templates
  • Quick replies, lists, and buttons
  • Shared inbox for your team

Where to use WhatsApp Business

Real examples from brands that already work with us.

Sales via chat con WhatsApp Business: on-screen example
Conversion

Sales via chat

Catalog, recommendations, and closing the sale with an advisor or a bot.

Customer service con WhatsApp Business: on-screen example
Support

Customer service

Questions, clarifications, and follow-up, with the full history in one place.

Notifications con WhatsApp Business: on-screen example
Transactional

Notifications

Purchase confirmations, shipping updates, and reminders with approved templates.

All your communications, from a single platform

Our platform simplifies and brings all your communications together in one place. Create, send and measure your campaigns without switching tools.

Innovattia Platform

How each message reaches your customer

Your system sends the message, the Innovattia platform validates it and routes it to the carrier's network, and that network delivers it to your customer. The delivery confirmation returns to your system along the same path.

HTTPSCloud APIInternetReturn confirmation

Your system

Your CRM or e-commerce platform triggers a template or replies to a conversation.

Security, compliance and certifications

We operate critical platforms under international standards for information security and payment data handling.

Seal PCI DSS

PCI DSS

Compliance with security standards for the secure handling of payment data.

Seal SOC 1 Type II

SOC 1 Type II

Audited internal controls over the processes that impact our clients' financial information.

Seal ISO 27001

ISO 27001

Information security management system based on international standards.

Seal CyberGRX

CyberGRX

We assess and manage third-party risk for a more secure supply chain.

Connected to our communication solutions

WhatsApp Business runs on the same platform as the rest of our channels: a single integration, one dashboard for all your campaigns, and automatic fallback from one channel to another.

RCS

Native rich messaging on Android

Explore RCS Push

Native notifications on Android and iOS

Explore Push SMS

Universal reach at the best cost

Explore SMS Mailing

Bulk email campaigns

Explore Mailing Voice & IVR

Voice alerts and menus

Explore Voice & IVR Flash

Notifications without opening any app

Explore Flash

Shall we put it to work in your business?

We respond within 24 business hours with a concrete proposal.

What is the WhatsApp Business API?

The WhatsApp Business API is the version of WhatsApp for businesses that connects with your systems. With it, you send notifications using approved templates, sell with a catalog right inside the chat, and support customers with AI bots or advisors from a shared inbox. Innovattia runs it on Meta's official API.

Who it's for

Brands that sell and support customers over chat: e-commerce and retail businesses that confirm orders and shipments, banks and insurers that answer questions, and service companies that want to bring notifications, sales, and support together in a single conversation with their customers.

Benefits

  • Verified account. A business profile with your name, logo, and description.
  • Approved templates. Marketing, utility, and authentication messages that start the conversation.
  • Bot with handoff to an advisor. AI resolves common requests and hands off to a person when needed, with the full history.
  • Catalog and multimedia. Products, prices, PDFs, and video right inside the chat.

Frequently asked questions about WhatsApp Business

What's the difference between the WhatsApp Business app and the API?

The app is designed for a single phone and manual customer service. The API connects with your CRM or e-commerce platform and supports multiple advisors in a shared inbox, bots, and automated template messages.

What is an approved template?

It's a predefined message that Meta reviews before it can be used. It's required to start a conversation with your customer and can be a marketing, utility, or authentication message.

Can I combine a bot with human advisors?

Yes. The bot answers common questions and, when the customer asks or the case requires it, transfers the conversation to an advisor with the full history.

How does it connect with my systems?

Your CRM or e-commerce platform triggers a template or replies to a conversation through Innovattia's API. Customer confirmations and replies flow back to your system, the bot, or an advisor.

Are WhatsApp messages secure?

WhatsApp delivers encrypted messages, and your customer sees your company's verified profile, which reduces the risk of impersonation.